UK innovation is alive and kicking

‘StoreFloor’ is a revolutionary new product from LoftZone that allows homeowners to increase the thickness of their loft insulation and continue to store their prized possessions in the same loft space!

LoftZone chose to develop the ‘StoreFloor’ system with Essex based Product Design consultancy, Cube3.

Gary Rose, creative director at Cube3, said; "When LoftZone first approached us with their innovative idea, we were really excited.  We could see the advantages of the system right away and really wanted to create a unique design that would be strong, cost effective and easy to install.”

The key innovation here is the versatility of installation.  The ‘StoreFloor’ system is not only easy to install but crucially will fit in almost any loft.  Roof truss or ceiling tie spacing varies tremendously, but the loft boarding panels are of a fixed size.  The ‘StoreFloor’ system deals with this problem easily where previous solutions failed. We have used a lightweight beam component and a unique triangulated polymer support to allow a considerable variation in ceiling tie spacing without the need for the installer to cut the boards to size!

Gary Rose said, "It was important to create a system that would deal with this issue in a simple and cost effective manner.  I believe together with LoftZone, we have created a great solution and a very successfully product.”

Dave Raval, chief executive of LoftZone, said; "These design innovations ensure the system is compatible with the vast majority of homeowner’s loft spaces and gives them the opportunity to increase their loft insulation to 270mm.  This will improve their homes thermal efficiency without compromising their storage requirements.”

Simon Miller, Financial director at Cube3, said; "We are really pleased to have worked with LoftZone on the development of this product and look forward to working together on further successful projects.  LoftZone have proved that true entrepreneurial spirit and British innovation are most certainly alive and kicking in the UK.”

Since its launch at Eco build 2012, the system has received incredible levels of interest and has led LoftZone to win the "Business of change 2012" award.